Search results for "web personalization"
showing 3 items of 3 documents
Tīmekļa vietņu un interneta veikalu personalizēšanas iespējas, problēmas un risinājumi
2015
Maģistra darbs ir veltīts tīmekļa vietņu un interneta veikalu personalizēšanai, tas ir, satura pielāgošana lietotājiem un produktu rekomendācijas. Darbā ir apskatīta personalizēšanas teorija un rekomendāciju algoritmi, salīdzināti populārākie satura personalizēšanas servisi un veikta produktu rekomendāciju servisu analīze. Autors cenšas atrisināt rekomendācijas algoritma pielietošanas problēmu interneta veikalā un piedāvā iespējamo risinājumu. Beigās tiek salīdzināts piedāvātais risinājums ar pieejamiem servisiem.
Web Personalization : The State of the Art and Future Avenues for Research and Practice
2016
Provide a review of current developments in web personalization.Show evolution toward more complex contextualized approaches.Identify research gaps in web personalization and in six specific research streams.Propose web personalization to be complemented with interpolated approaches. Although web personalization has been examined by earlier literature reviews, an updated analysis of recent advances in the field is needed. The authors extend prior reviews of web personalization by discussing current areas of interest, research gaps and future directions. A literature review of the top 20 marketing and information systems journals published during the period of 2005-2015 (May) shows active re…
About time
2019
Purpose The purpose of this paper seeks to develop a motivation-based complementary framework for temporally dynamic user preferences to facilitate optimal timing in web personalisation. It also aims to highlight the benefits of considering user motivation when addressing issues in temporal dynamics. Design/methodology/approach Through theory, a complementary framework and propositions for motivation-based temporal dynamics for further testing are created. The framework is validated by feeding back findings, whereas some of the propositions are validated through an experiment. Findings The suggested framework distinguishes two ways (identifying/learning and shifting) of using a motive-base…